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chinambilephone on Sunday, November 08, 2009 8:29:23 PM
The move to serve the enterprise segment has been driven by the company's wish to expand beyond Singapore.
Mr Ong points out that china mobile phones services in many jurisdictions are regulated, so new entrants must obtain licences. And this would limit the pace at which Teliwave can grow if it continues to focus on the consumer segment alone.
'We've already deployed the Hoiio solution for MNCs in Singapore, Indonesia and Australia,' he says. 'And we have another buyer for 800 people in the UK.'
Mr Ong says SMEs can benefit from Teliwave because call savings cut across enterprises of all sizes - as long as the company pays a portion of its workers' mobile-phone bills. He estimates that businesses can save up to 80 per cent of their mobile-phone bills by using Hoiio Business Mobility Solutions.
'An interesting social phenomenon we see is that while people may be in the office most of the time, they still talk on their mobile phones than on their fixed lines,' he said. 'Like our first customer on board, its mobile-phone bill is actually five times higher than its land-line bills.'
Hoiio's proposition is to convert outgoing TV cell phones calls into incoming calls. It works like a call-back service, only that instead of punching special dialling codes and remembering PIN numbers, users dial as they would normally, or select the number from their contact list.
'Most businesses understand the savings they can get from using a call-back system,' said Mr Ong.
'The obstacle has always been to get the mobile employee to use the service. Many employees baulk at having to enter PIN numbers or edit their contact list to add special dialling codes and prefixes. Hoiio Business Mobility makes the experience hassle-free. There is no need to change the way the call is made,' he adds.
For example, a call to China using Hoiio solution will cost about 4.9 cents a minute versus the $1-plus per minute charged by most telcos, says Mr Ong. And to make the service even more attractive for SMEs, Teliwave has a pay-per-use model - a company is billed only for the calls made on iphone clone, without any capital expense.